YouTube rolls out sponsorships monetization feature to gamers

YouTube rolls out new monetization feature, sponsorships, to gamers

After months of beta testing with some of YouTube’s most popular gamers, YouTube is ready to release their latest monetization feature to YouTube Gaming streamers: sponsorships.

Fans can subscribe to individual channels for a monthly fee of $4.99 USD (or a comparable fee in fans’ local currency). Doing so unlocks custom live chat badges and emojis, allowing diehards to stand out in the crowd. Sponsors also gain access to a special sponsor-only chat room and immunity from chat time restrictions, and streamers have the ability to integrate sponsorship perks into 3rd party services like Streamlabs and Discord.


To be eligible for sponsorships as a creator, a channel must be categorized as “Gaming,” be enabled for live streaming, monetized, and have at least 1,000 subscribers. Sponsorships are currently available in 41 countries, with a full list available in YouTube’s Help Center.

Creators signed with multi-channel networks will need to have the feature enabled by their network, if they aren’t already enabled for Super Chat.

Revenue Sharing

Earlier this year, YouTube rolled out Super Chat to all streamers above 1,000 subscribers, allowing fans to pay upwards of a couple dollars to have a message stand out in the chat room. Gamification using microtransactions has been very popular among other live streaming apps as well, and one that has proven to be very lucrative for many creators.

Creators will pocket revenue from sponsorships in the same way Super Chat is split: with 70% going to the creator, and 30% to YouTube.

In a case study, YouTube notes that the dutch gaming channel Rocket Beans earned more than 1,500 sponsors in their first day – about 0.5% of the channel’s total subscriber base.

Non-Gaming Channels

YouTube is also testing out sponsorships with a handful of non-gaming channels. The platform’s paid channels feature, which was launched in 2013, will soon be discontinued. The company noted that “less than 1 percent” of creators actually used the paid channels feature since it was released.

Non-gaming creators interested in the closed sponsorship beta can register their interest here.

  • im a beginner in youtube can you explain what is that

    • SoloDre Modz

      That is for a live stream mostly for those who have over 1k subscribers to be unlocked or for those who get tons of views.
      Youtube: SoloDreModz

  • Sans Comedy

    Can someone explain to me why anyone would want to pay for a super chat? I can only think of someone trying to self-promote or someone infatuated with a streamer.

    • Tom Wilcox

      it’s just a way for them to show extra support that goes beyond just watching and commenting on your videos. They don’t have to be infatuated, just fans will do lol. Also, you don’t have to say one word about it either, the option will always be there tho.. for any who are in a position to help with the [cost] of being a content creator. Personally I’m on my 3rd camera, 4th microphone, 2nd editing program, spread out across about 5 years. You get the idea I’m sure

      • Sans Comedy

        I understand why a creator would want the revenue. I guess given the multitude of options for financially supporting a content creator, I wouldn’t choose to promote my chat message over Patreon or just a straight up donation. The potential for abuse doesn’t outweigh the feature’s value.

        But to be fair, that’s a consideration that might as well be blasphemy as far as web and tech companies are concerned.

    • When we go live on YouTube the flow of comments is so fast that there’s no way we can even begin to read them. Super Chat is great because it allows fans to make sure that their comments are seen.

      • Sans Comedy

        I guess I forget sometimes people do use features as intended in some pockets of YouTube. I don’t spend a lot of time on the family side, but I can see how this could be used to target people elsewhere on the site. Are there tools for creators to report abuse of Super Chat?

  • Tom Wilcox

    so it seems like all new feature are pointed towards “streamers”… I only tried to stream once and it was a disaster! (if that’s what I was even doing, not sure) Random people was just showing up in the stream (viewers/fans) and all I was trying to do was sculpt clay live. Not sure what I did wrong, perhaps it works differently now since then. But it would seem like streaming is the thing to do now.

    I do not like the fact this feature is available to ONE category either. I could use help with streaming, can anyone tell me if it’s now easier to go live SOLO? lol cause super-chat would be kinda cool. And yes, that’s for fans to show support, not really self-promotion imo

    I run a art channel

    PS: I like these articles they are helpful, thanks for making them a part of Socialblade

  • We’re really excited about this becoming available for other categories. We’re a family vlog and think that we might have a lot of people interested in becoming sponsors, especially if it means their chats and comments are highlighted. This reminds me a lot of patreon which seems to be working really well for a lot of creators.

    It would be awesome if YouTube also provided a way for us to provide unique content just for sponsors.

  • I Have not reach 1k Subscribe, My channel still baby