YouTube announced that they plan to release 50 original shows during 2019, the platform’s EMEA head of originals, Luke Hyams, shared at the annual Edinburgh TV Festival today.
Hyams, who previously worked as an executive at Disney, shared plans for the content ramp-up in front of an audience packed with TV producers and deal-hopefuls, touting a list of some already-greenlit projects.
“We’ve had more than 65 shows and movies since it launched at the end of 2016, and we’ve got 50 shows releasing in 2019,” he told the crowd.
Among the upcoming new shows include sci-fi drama Origin from the producers of Netflix’s The Crown, a dark comedy from Kristin Dunst entitled On Becoming God in Central Florida, a stunts show from Will Smith, and a Robert Downey Jr.-narrated documentary series about artificial intelligence.
Hyams also spoke candidly about the types of content they’re shopping around for.
“As far as our shopping list goes, on the scripted side we’re looking for personality-driven, authored pieces with the potential for international appeal…shows with central characters, following one person’s narrative,” he told the crowd of hopefuls. “For comedy, we’re after half-hours. More serialized half-hours than traditional sitcoms. Not so much stand-ups or specials, but maybe that will change.”
And in terms of unscripted TV: “social impact stuff that is entertaining.”
Just two months ago, YouTube Red was revamped and transformed into the current YouTube Premium offering.