LinkedIn adds native video support, will provide employment-related data on viewers

LinkedIn adds support for native video uploads

LinkedIn is one of the last platforms to add support for native video uploading.

The videos will play automatically, with key metrics available to the public including views, likes, and share counts. Videos will autoplay in feeds with the sound off. LinkedIn supports both vertical and horizontal videos, up to 10 minutes in length. A view will count if the play lasts for at least three seconds.

If you just yawned, you’re not alone. But here’s where LinkedIn’s video update gets interesting:

The professional networking site will allow video uploaders to see a summarized report of each video’s viewers – including employment information like company name and job title.

LinkedIn has been providing similar information when a user views another user’s profile, but this update is a first for individual pieces of content. A spokesperson for LinkedIn said that they won’t share a comprehensive list of viewers for each video, but rather a “selection of the top ones,” according to Marketing Land.

The company is not currently serving ads against videos. LinkedIn previously had an option for advertisers to buy video ads on the site in 2012, and dabbled with native videos in a standalone app last year, so we can speculate that it’s only a matter of time before video ads start appearing in feeds.

The uploading feature is being rolled out incrementally, first to influential profiles in the United States, and globally to all users in the coming months.