YouTube has inked a deal with Turner, adding a new slate of channels to the platform’s cord-cutting YouTube TV service.
The deal adds a total of eight new channels to the services’ offerings: TBS, TNT, Cartoon Network, Adult Swim, CNN, TCM, truTV, and HLN. The service is also adding two new non-Turner channels: NBA TV and the MLB Network.
Still missing are channels from Viacom, a media conglomerate with a historically rocky relationship with YouTube, representing channels like Comedy Central, MTV, Nickelodeon, and VH1.
Furthermore, YouTube TV is expanding to eight additional markets: Syracuse, Dayton, El Paso, Richmond, Mobile, Harlingen, and Honolulu. This expansion means that the cord-cutting service is now available in the top 100 U.S. markets, providing coverage to over 85 percent of U.S. households.
The new channels and market expansions don’t come without cost, however. YouTube will raise the price of their basic offering from its initial rollout cost of $35 to a new cost of $40. Current subscribers – and anyone else that signs up prior to March 13 – will still be charged the $35 rate.
The new price point makes YouTube TV more expensive than most other streaming services: Sling TV offers a $20/month package, and DirecTV Now starts at $35/month for a marginally larger slate of channels. YouTube’s advantage comes in their tech, and they’re betting on consumers realizing that. Its unlimited storage cloud DVR and six account/three simultaneous stream features help set the service apart. The company has been marketing the service rather aggressively over the past few months, particularly focused on sports fans, given their impressive slate of sports offerings. YouTube TV was a prominent sponsor of the MLB World Series.
YouTube said they have no plans of raising the price for existing members, but told Variety that they’ll “continue hearing feedback from users and partners to continue improving YouTube TV and offering the best package.”