YouTube removes monetization from channels under 10K lifetime views

YouTube removes monetization from channels under 10K lifetime views

In a bold move to satisfy advertisers and keep ads from running against offensive content, YouTube is stepping back in time.

The video giant is implementing a requirement of 10,000 lifetime views before creators will be eligible to monetize content. Those who have never monetized before will be required to apply for the YouTube Partner Program once reaching the 10k views threshold.

“After a creator hits 10k lifetime views on their channel, we’ll review their activity against our policies. If everything looks good, we’ll bring this channel into YPP and begin serving ads against their content,” writes Ariel Bardin, VP of Product Management.

When the YouTube Partner Program first launched in 2007, channels had to apply, and only an elite few were accepted. It appears that YouTube doesn’t intend to screen channels for content quality, but rather just compliance with community guidelines and advertiser policies. Last month, over 250 advertisers suspended their contracts with Google in a move that analysts said could cost the company over $750 million.

This change begins today. Any channels that have less than 10,000 lifetime public views – including those partnered with MCNs – will not see advertisements run against their content, even if the content still appears monetized within the Video Manager. Once a channel has crossed the requirement threshold, it will be automatically reviewed, and monetization privileges will be reinstated provided the channel is compliant with all of YouTube’s policies.

“We want creators of all sizes to find opportunity on YouTube, and we believe this new application process will help ensure creator revenue continues to grow and end up in the right hands,” writes Bardin.

  • This just makes me want to make more content.

  • Jonathan Bickford

    To be honest if you have less than 10,000 views you may have only earned a couple pennies from the ads anyways.

    • phaymousb

      ten thousand views estimates from $10-$50 or even $60 depending on CPM.

  • Wolff

    I’m actually okay with this. This will just help them filter out all the “Bad” content. And if your channel has under 10k lifetime views, then your not going to make hardly anything from ad sense anyways.
    What worries me is the YPP. I hope they don’t ban channels that cover “controversial content” that they don’t like. If they’re gonna ban it, please ban all of it or none of it. I know it’s not much in YouTube power to choose, it’s more in the companies paying for the advertisements, but still.

  • Good.

  • Tristan Franken

    This sounds like great news. Not only will this reserve more ads for serious channels (thus allow more revenue) it will also hopefully get the big companies to start advertising on YouTube again. For the past couple of days I’ve been making less than 50% of what I usually earn. I hope all this is soon resolved.

  • Jose

    This is one I am okay with. Since I make mostly 250K-300K a month, I find nothing wrong with it.

  • Joseph Olson

    I will lose 42 cents a month. Dag Nabbit

  • Treycop11 – Xbox and more!

    … me now make no money…

    nah I dont care! I only have 27 subscribers no need for $$$…


  • Denise Tankard

    Um Whilst you wouldnt make any money from You tube with less than 10,000 views, it was always nice to see the amount go up everyday for a younger person who had ambition and dreams of being a you Tuber. It gives little motivation to a new person as the 10,000 views in 6 months could change to 1 million views. Also as a parent who was just about to go and buy photography equipment I feel this could change my mind. Whilst only a few make it big on you tube and a full time job I think at the back of it all it gave inentive and drive to everyone to stick with it. There s nothing wrong with hard work and determination to try and achieve you goals.

    • Lakawak

      If you were planning on trying to make a career in YouTube, you are better off now that your mind has been changed.

      • Denise Tankard

        Oh definately You tube has gone to the dogs but my days of making a career out of it are well gone lol I just like to encourage my little 1 to stick to something she enjoys and has a natural talent for she s going to still keep growing in what she likes it wasnt to do with money she just enjoys it. Way too hard to climb the You Tube ladder in my opinion lol

  • Brandon Dixon

    I can understand why. But I hope this doesn’t encourage bad Youtube practices. Still more or less dealing with Ad Blocker issues.

  • TheGamingLuc

    haha, i only just got 1,000 views xD

  • If this would help in having quality content across the site, then I guess it is fine.

  • julian jaramillo

    Shouldn’t affect anyone that much

  • Laurin

    Well if you have under 10k views you wouldn’t make a lot of money anyways, they wont hurt anyone, happy they did it tho

  • I think that it is very good move! 10 000 views is not a lot but that could make some spammers a little bit less profitable.

  • TheRayRayggg

    I have almost 900 subscribers and just passed 500k views on my channel TheRayRayGGG and I havent made any real money on youtube ad rev but I just make videos for fun and a hobbie even though I would love to make Pewdiepie money I know not everyone on youtube is getting rich my advice is go into youtube becauce you enjoy it and don’t quit your day job unless your getting at least 500k to a million views a month


    Word of advice…. never make youtube videos just for money. If you do you will fail.

  • Drakenn Draws YT

    One of the best move I can say, honestly…

    A 9 year old with roblox gameplays earning 2$ a month might look sweet but it’s actually ruining youtube. Even though it’s hard to reach 10k for newcomers but if your content is worth it, you’ll get there soon. I personally wish it was 20k or 25k… thing would’ve been even better.

    My just-for-fun started ART CHANNEL ( “Drakenn Draws” ) got 10k+ views in 1.5 months and got over 650SUB now. It does sounds tiny but I feel like it’s a position from where one can actually think of sticking to YouTube…

    Thus, if you think 10k is too much and it’s a bad move. NO, it’s actually a wonderful move and if was brought more early, the whole YouTube community would’ve been boosted 🙂

  • Eric5150

    Terrible idea…if anything it’s a marketing ploy to try to hang on to more money as they lost advertisers. It’s not going to stop me from trying to monetize videos but at the same time, there has to be a better way. I have a successful channel but I also made new channels focusing on other subjects and now it’s like not getting paid while I start it up and put in hours of work to make them successful.