YouTube removes monetization from channels under 10K lifetime views

YouTube removes monetization from channels under 10K lifetime views

In a bold move to satisfy advertisers and keep ads from running against offensive content, YouTube is stepping back in time.

The video giant is implementing a requirement of 10,000 lifetime views before creators will be eligible to monetize content. Those who have never monetized before will be required to apply for the YouTube Partner Program once reaching the 10k views threshold.

“After a creator hits 10k lifetime views on their channel, we’ll review their activity against our policies. If everything looks good, we’ll bring this channel into YPP and begin serving ads against their content,” writes Ariel Bardin, VP of Product Management.

When the YouTube Partner Program first launched in 2007, channels had to apply, and only an elite few were accepted. It appears that YouTube doesn’t intend to screen channels for content quality, but rather just compliance with community guidelines and advertiser policies. Last month, over 250 advertisers suspended their contracts with Google in a move that analysts said could cost the company over $750 million.

This change begins today. Any channels that have less than 10,000 lifetime public views – including those partnered with MCNs – will not see advertisements run against their content, even if the content still appears monetized within the Video Manager. Once a channel has crossed the requirement threshold, it will be automatically reviewed, and monetization privileges will be reinstated provided the channel is compliant with all of YouTube’s policies.

“We want creators of all sizes to find opportunity on YouTube, and we believe this new application process will help ensure creator revenue continues to grow and end up in the right hands,” writes Bardin.

  • This just makes me want to make more content.

    • The video giant is implementing a requirement of 10,000 lifetime views before creators will be eligible to monetize content. Those who have never monetized before will be required to apply for the YouTube Partner Program once reaching the 10k views threshold.

  • Jonathan Bickford

    To be honest if you have less than 10,000 views you may have only earned a couple pennies from the ads anyways.

    • phaymousb

      ten thousand views estimates from $10-$50 or even $60 depending on CPM.


      i got about 2 pound with 3000 views

  • Wolff

    I’m actually okay with this. This will just help them filter out all the “Bad” content. And if your channel has under 10k lifetime views, then your not going to make hardly anything from ad sense anyways.
    What worries me is the YPP. I hope they don’t ban channels that cover “controversial content” that they don’t like. If they’re gonna ban it, please ban all of it or none of it. I know it’s not much in YouTube power to choose, it’s more in the companies paying for the advertisements, but still.

  • Good.

  • Tristan Franken

    This sounds like great news. Not only will this reserve more ads for serious channels (thus allow more revenue) it will also hopefully get the big companies to start advertising on YouTube again. For the past couple of days I’ve been making less than 50% of what I usually earn. I hope all this is soon resolved.

  • Jose

    This is one I am okay with. Since I make mostly 250K-300K a month, I find nothing wrong with it.

  • Joseph Olson

    I will lose 42 cents a month. Dag Nabbit

  • Treycop11 – Xbox and more!

    … me now make no money…

    nah I dont care! I only have 27 subscribers no need for $$$…


  • Denise Tankard

    Um Whilst you wouldnt make any money from You tube with less than 10,000 views, it was always nice to see the amount go up everyday for a younger person who had ambition and dreams of being a you Tuber. It gives little motivation to a new person as the 10,000 views in 6 months could change to 1 million views. Also as a parent who was just about to go and buy photography equipment I feel this could change my mind. Whilst only a few make it big on you tube and a full time job I think at the back of it all it gave inentive and drive to everyone to stick with it. There s nothing wrong with hard work and determination to try and achieve you goals.

    • Lakawak

      If you were planning on trying to make a career in YouTube, you are better off now that your mind has been changed.

      • Denise Tankard

        Oh definately You tube has gone to the dogs but my days of making a career out of it are well gone lol I just like to encourage my little 1 to stick to something she enjoys and has a natural talent for she s going to still keep growing in what she likes it wasnt to do with money she just enjoys it. Way too hard to climb the You Tube ladder in my opinion lol

    • ShareMyClip

      Thanks to I’m a frequent visitor of your website. Now i have got a New benchmark to achieve :: Mission 10000 Views

      I would like to request all the visitors to checkout my YouTube channel #ShareMyClip


  • Brandon Dixon

    I can understand why. But I hope this doesn’t encourage bad Youtube practices. Still more or less dealing with Ad Blocker issues.

  • TheGamingLuc

    haha, i only just got 1,000 views xD

  • If this would help in having quality content across the site, then I guess it is fine.

  • julian jaramillo

    Shouldn’t affect anyone that much

  • Laurin

    Well if you have under 10k views you wouldn’t make a lot of money anyways, they wont hurt anyone, happy they did it tho

  • I think that it is very good move! 10 000 views is not a lot but that could make some spammers a little bit less profitable.

  • TheRayRayggg

    I have almost 900 subscribers and just passed 500k views on my channel TheRayRayGGG and I havent made any real money on youtube ad rev but I just make videos for fun and a hobbie even though I would love to make Pewdiepie money I know not everyone on youtube is getting rich my advice is go into youtube becauce you enjoy it and don’t quit your day job unless your getting at least 500k to a million views a month


    Word of advice…. never make youtube videos just for money. If you do you will fail.

    • Eric Knoxville

      I’ve been telling kids this for years but they tell me to fuck off and ban me and not listen. I’ve been on youtube since 2007. Reached 2 million views, deleted account for personal reasons, then started over again and im reaching 1 million again. I never made a dime from youtube. I’m one of the few youtube users left from the old days that is smart enough to know not to make money off youtube and sell out your channel with restrictions and virus-laden advertising.

  • Drakenn Draws YT

    One of the best move I can say, honestly…

    A 9 year old with roblox gameplays earning 2$ a month might look sweet but it’s actually ruining youtube. Even though it’s hard to reach 10k for newcomers but if your content is worth it, you’ll get there soon. I personally wish it was 20k or 25k… thing would’ve been even better.

    My just-for-fun started ART CHANNEL ( “Drakenn Draws” ) got 10k+ views in 1.5 months and got over 650SUB now. It does sounds tiny but I feel like it’s a position from where one can actually think of sticking to YouTube…

    Thus, if you think 10k is too much and it’s a bad move. NO, it’s actually a wonderful move and if was brought more early, the whole YouTube community would’ve been boosted 🙂

  • Eric5150

    Terrible idea…if anything it’s a marketing ploy to try to hang on to more money as they lost advertisers. It’s not going to stop me from trying to monetize videos but at the same time, there has to be a better way. I have a successful channel but I also made new channels focusing on other subjects and now it’s like not getting paid while I start it up and put in hours of work to make them successful.

    • acingteam

      How is this a ploy to hang on to more money? Until the channel reaches 10,000 views, no ads will be played on the channel’s videos. This means that YouTube will also not see any ad revenue. It’s meant to protect advertisers who are spending money to advertise on YouTube. Regardless, if you translate 10,000 views into actual money you are only losing about $10 (probably much lower now with the boycott).

      • Jacob Potafiy

        Actually, with the inflation and deflation the actual amount you can make with 10k views is approximately $5.50 – $60.00 .

        • acingteam

          Right, so I’m still in the ballpark. From a personal experience, for 10,000 views my channel gets about $5 now. We could speculate what it could be (and it depends on a lot of factors), but I’m speaking from a personal real life experience. Before the ad crisis, I would get about $15 for the same amount of views.

        • They still looking for free money

  • Skepttic

    I think this 10k limit views does not apply to all types of channels collectively but only to ones with not “family-friendly” or controversial content.
    I have a very very new GAMING channel with 150 views, but my monetization has not removed. I can still see the ticked “Partner Verified”.
    I applied for partnership last December, but i started uploading 1 month ago (10 videos so far)

    • pittrek

      The new rules apply only for newly created channels

    • acingteam

      Here, I’ll quote this directly from the article “Any channels that have less than 10,000 lifetime public views… will not see advertisements run against their content, even if the content still appears monetized within the Video Manager”. So no, the 10,000 limit applies to everyone.

  • so if my new youtube channel doesn’t have that many lifetime views can we still monetize it as we are grandfathered in? my This is Ryder channel has almost 400k views with only 1600 subs. I seriously dont’ make any money and my aeroangie channel has not very many. Wish they would focus on smaller channels now and help us succeed

  • If youtube would add all my views from all my accounts, krazyant twiggyflyway twigsweeta kooky_krazyant from just a backup dated 7/24/2011 they would see how many views I really have! My advice to youtube would be to stop making copyright claims against my own content then I wouldn’t have started so many youtube accounts in the first place!

    • Shauna Mills

      hahahaha what a fucking idiot you are. I’m really hoping your comment was a joke. Here’s a quick way to avoid copyright claims.. Don’t use copyrighted shit lol..

    • Youtube doesn’t make the copyright claims, the holder of the copyright does. Maybe you should stop using copyrighted content in your videos? If you were removed several times before, maybe that would be a sign to change something.

      • Jan Klaas

        False copyright claims happen an insane amount of time, there are companies who claim copyright (and just people too) to troll youtubers, sucking up advertisement revenue and/or even getting videos taken down. There are also companies like Sony with copyright claim bots and without the network partner you can’t even properly fight these copyright claims (often when pieces of music or art are used under FAIR USE) while they suck up all your money for months before you finally get trough that trajectory. You also get strikes and due to strikes account deletion quite easily due to that.

        • In a bold move to satisfy advertisers and keep ads from running against offensive content, YouTube is stepping back in time.

      • tttt9erfan


  • Jan Klaas

    I have a channel with 101 subs and 9.500 video views with relatively sporadic gameplay videos (I am not doing too great healthy wise) with a constant but slow growth, I’ve been doing this over 2 years to get here, this is a lovely filtering methods for small, spam and temporary channels, but slow growers like mine or channels with a very specific audience type due to that growing slow end up getting a very, very short end of the stick. Especially as to counter claims on music and channel strikes you need that network. I never wanted to turn on monotisation, now I will have to when I reach 10.000 if I want to have a chance to fight any false claims via the already horible system for fighting these claims and strikes, as the chances of them happening at least once is really high but I do not want to monotise my videos, I find ads annoying, especially for my viewers.

    I really hope Youtube fixes this.

  • Black Box

    Am happy about this now bad quality video makers wont get a chance

  • Yumi Ra

    how to get 10k views please give me a link