In response to Logan Paul’s recent “pattern of behavior,” YouTube has decided to temporarily suspend monetization from all of the infamous creators’ content.
In response to Logan Paul’s recent pattern of behavior, we’ve temporarily suspended ads on his channels.
— YouTube Creators (@YTCreators) February 9, 2018
The announcement was posted on the YouTube Creators Twitter account on Friday at 4:00am ET. Since his revolting and insensitive video in Japan’s “suicide forest,” the vlogger has been seen using a taser on dead rats, attempting to give CPR to a live koi fish, and promising to eat Tide Pods in exchange for retweets. Paul has likely been pocketing six-figure revenue each month.
On Friday afternoon, the company posted a blog outlining a series of new policies and potential punishments the platform can dole out in extreme circumstances.
“Recently, we faced situations where the egregious actions of a handful of YouTubers harmed the reputation of the broader creator community among advertisers, the media industry and most importantly, the general public,” wrote Ariel Bardin, VP of Product Management at YouTube. “When one creator does something particularly blatant—like conducts a heinous prank where people are traumatized, promotes violence or hate toward a group, demonstrates cruelty, or sensationalizes the pain of others in an attempt to gain views or subscribers—it can cause lasting damage to the community, including viewers, creators and the outside world.”
The consequences of being a generally abhorrent influence? Less ad revenue, less support, and fewer views.
Outlined in the new code, the platform reserves the right to suspend a channel’s monetization entirely (and remove a creator from programs like Google Preferred), kill content development partnerships (like YouTube Originals), restrict access to resources like the YouTube Spaces, and cease showing a creator’s content in video recommendations around the site.
The announcement was met with enthusiasm from the greater community.
It’s fantastic to see you communicating more and being more clear on what’s going on. We all appreciate the transparency. If implemented properly and efficiently this could definitely help strengthen the platform
— Jacksepticeye (@Jack_Septic_Eye) February 9, 2018
This is the best and strongest statement I’ve heard from you in years. Threaten to turn off their $1m-a-month revenue streams and they’ll clean up their content real quick
— Kaleb Nation (@KalebNation) February 10, 2018
“We expect to issue these new consequences only in a rare handful of egregious cases, but hope they will help us prevent the actions of a few from harming the broader community,” Bardin wrote.