YouTube Demographics: Youtube Top 100 Subscribed

Youtube Demographics: Youtube Top 100 Subscribed

We recently read an article that touched on the demographics of YouTube, and as a stats site, we were interested in breaking it out more. We decided to use the YouTube Top 100 Subscribed, and were a little surprised at the results. Of the top 100 channels, 12 are networks, and 16 are VEVO channels. That leaves 72 channels that we used in our analysis.

Demographics-of-YouTubers

Of those channels, the users break down as follows: 1 African-American, 1 Middle Eastern, 7 Asian, 11 Hispanic, and 52 Caucasian channels. That makes more than double the number of Caucasian YouTubers in the Top 100 than all the rest combined. Break it down by gender, only 9 of them are female. If the numbers confuse you, we have a nifty graphic we put together showing the demographics.

So why such an imbalance in race and gender? To be honest, we don’t really know. What do you think?