YouTube Demographics: Youtube Top 100 Subscribed

Youtube Demographics: Youtube Top 100 Subscribed

We recently read an article that touched on the demographics of YouTube, and as a stats site, we were interested in breaking it out more. We decided to use the YouTube Top 100 Subscribed, and were a little surprised at the results. Of the top 100 channels, 12 are networks, and 16 are VEVO channels. That leaves 72 channels that we used in our analysis.


Of those channels, the users break down as follows: 1 African-American, 1 Middle Eastern, 7 Asian, 11 Hispanic, and 52 Caucasian channels. That makes more than double the number of Caucasian YouTubers in the Top 100 than all the rest combined. Break it down by gender, only 9 of them are female. If the numbers confuse you, we have a nifty graphic we put together showing the demographics.

So why such an imbalance in race and gender? To be honest, we don’t really know. What do you think?