YouTube is rolling out a game-changing tool for some of the site’s top content creators, in an effort to help crack down on video theft across the platform.
The tool is called Copyright Match, and will exist in-line with Creator Studio. When an enrolled creator uploads a video, the system will check to ensure it’s the first iteration of the video on the platform. From there, the video will be added to the library of content that all future uploads are checked for matches against.
Copyright Match will show you what percentage of your video was used in another upload, how many views and comments the allegedly-infringing videos have racked up, the like-to-dislike ratio, and the subscriber count of the uploader.
If a system ever finds a match, the duplicate video will appear in the original creator’s “Matches” tab. The creator can choose to perform one of three actions: let the video remain up, contact the uploader, or request that the video be removed.
The tool differs from Content ID in a number of ways: enrolled creators are not eligible to monetize other users’ videos, and takedown requests need to be reviewed by YouTube before they’re processed. Content ID is a far more robust tool with advanced options, typically only available to individuals trained in rights management who represent major content-owning organizations.
“We know how frustrating it is when your content is uploaded to other channels without your permission and how time consuming it can be to manually search for these re-uploads,” Fabio Magagna, a product manager at YouTube, told Variety. “We currently provide a number of ways for copyright owners to protect their work, but we’ve heard from creators that we should do more and we agree.”
Copyright Match is set to launch next week for eligible creators with at least 100,000 subscribers.