At a press event in Los Angeles earlier this afternoon, YouTube announced their own streaming TV service.
YouTube TV will bundle 40+ channels, including the major networks like ABC, CBS, FOX, and NBC, as well as cable channels like ESPN, FX, The CW, and Disney, all of which will be available for streaming online.
The service will be available on all desktop and mobile devices, and can be streamed on any TV using a Google Chromecast.
YouTube TV will also include unlimited cloud DVR storage. Subscribers can record as many live TV shows as they want, simultaneously, without taking up hard drive space. DVR recordings can be watched on any device as well.
“There’s no question that millennials love great TV content, but what we’ve seen is they don’t want to watch it in the traditional setting,” said YouTube CEO Susan Wojcicki, at the press event.
A subscription to YouTube TV also includes YouTube Red original content, which would cost $9.99/month on its own.
Subscribers have the ability to add up to six users, three of which can stream live TV concurrently, to their plan. Each user has their own personalized recommendations and separate DVR storage.
This is, by far, YouTube’s biggest step yet in an attempt to move customers away from traditional cable subscriptions to entirely OTT content.
Much like other bundles, however, it does have gaps. YouTube didn’t strike a deal with Viacom, which means channels like Comedy Central and MTV are missing, and Turner Broadcasting, which owns CNN and TBS. YouTube will offer a number of à la carte channels, available for an additional cost.
“With so much great content available on TV, we’re thrilled to build an experience that lets you enjoy it as easily as you watch YouTube,” wrote YouTube Product Management Director Christian Oestlien.
YouTube TV is coming soon to “the largest U.S. markets,” with expansion planned shortly after launch. Those interested can sign up at tv.youtube.com to get notified when the service launches in their market.