Following many months of rumors, YouTube has finally announced their streaming music service, along with updates to make music discovery easier.
The updates are two-fold. Firstly, the desktop site and mobile app have both been overhauled to make discovery of new music much easier. Under the new “Music” tab, YouTube provides recommendations and automatically generated playlists (dubbed “Mixes”) based on your subscriptions and viewing history. Users will also be able to see the entire discography of an artist and play full albums with the touch of a button within the next few days.
The premium service, YouTube Music Key, is currently in beta. Subscribers will unlock (no pun intended) an ad-free music experience, background play and offline viewing within the mobile application, and full access to Google’s existing Play Music service, allowing the streaming of 30+ million songs.
It’s cited that the “biggest music fans” will be given the opportunity to try the service first, and others may register their interest now to get updates as they become available. Subscriptions will be $7.99/month for a limited promotional time, discounted from the regular $9.99/month. Those given invitations will receive six months for free.
The service was announced with a teaser video, leaving viewers with a bit of nostalgia as they revisit the past 9 years of music on YouTube.