While it has always been possible to add an intro clip to your videos through the use of editing software, this is never been a very ideal solution for creators who want to future-proof their content in the event of needing to change their channel’s branding.
YouTube has introduced a new feature available available to all creators, allowing you to add an intro up to 3 seconds in length that will be appended to the beginning of all your channel’s videos.
Adding an intro is simple:
- Create your intro, ensuring that it’s 3 seconds or less, then upload it to your channel as “unlisted”.
- Go to your channel’s InVideo Programming page, click “Add a channel branding intro,” and select your newly uploaded intro from the list of eligible videos.
- Choose what videos you want your intro to be displayed on. The intro can either be applied to all of your videos, or just those that were uploaded after a specific date.
After processing, your intro will appear as if it was edited into all of your videos, but can be swapped out or removed at any time from your InVideo Programming page.
There are, however, some restrictions put in place to ensure this new feature isn’t abused: the YouTube Creators blog notes that “these intros may not be used as ads, sponsorships, or product placements.”