Four years ago, Vine co-founders Rus Yusupov and Colin Kroll sold their company to Twitter for $30 million. Now, the founders are back with a brand new startup – HQ.
HQ – a live streaming gameshow app – launched in late August, but didn’t garner any media attention until recently. Twice per day (at 3pm and 9pm EST, to be precise) host Scott Rogowsky appears live, delivering a series of 12 trivia questions to the audience one by one. Audience members have 10 seconds to answer each question. If you get the answer correct, you move on. Answer incorrectly, and you become a spectator to the rest of the crowd.
Participants that successfully answer all 12 questions correctly split a cash prize that varies each time. Tonight, for instance, the prize is $250. The app has had instances of prize money in the thousands, however. “We’ve been playing around with options,” Yusupov said. “This Sunday we did a sponsored game that let us give away the biggest prize [yet].”
According to the game’s in-app leaderboard, the “all time” highest earner since the app’s launch has won a total of $250, with second- and third-places tied at $242.
For now, each game reaches a few thousand players. Scaling the app will likely be the most interesting challenge for the HQ team – developing new ways to monetize, increasing prizes as winner pools increase, and keeping the app fresh with new content.
“It’s a way to give people a chance to have fun, maybe win, maybe learn something new,” Yusupov said.