Esports are hot, and United Talent Agency (UTA) wants a piece of the action.
The top-tier agency just announced that it has acquired two esports companies: talent agency Press X and management company Everyday Influencers.
Between the two acquisitions, UTA’s portfolio will expand by adding 90 new esports competitors and streamers to their UTA Games arm. Variety reports that UTA is the first entertainment company to represent both esports talent and game developers together.
“As we identify and adopt early trends within the digital ecosystem, we recognized that the acquisition of Press X and Everyday Influencers would be a forward-looking opportunity for us,” UTA CEO Jeremy Zimmer said. “The gaming sector is projected to reach over $135 billion this year and esports and streaming are critical components of any strategy for growth. For UTA, these categories are complementary to our existing gaming practice and our business overall.”
Both companies were founded and ran by CEO Damon Lau, who will stay on at UTA as the head of a newly-created esports group under UTA Games’ head Ophir Lupa. UTA Games has been involved in more than $350 million in transactions, with a roster including the creators of games like Bioshock: Infinite and The Last Guardian.