Twitter is testing a monthly subscription plan designed to boost the reach of power users, wanna-be influencers, and small businesses. Users who pay the $99 fee will see their tweets automatically promoted onto the timelines of users that don’t currently follow them.
The program is currently in beta, and only a small subset of users that have previously tried Twitter Ads have been invited on board.
The landing page for Twitter’s new unnamed program reveals more details about the subscription plan, which is essentially a bundled package of ad products.
“Instead of creating and optimizing separate Twitter Ads campaigns yourself, this program will do the heavy lifting. You just need to continue using Twitter as you normally do — Tweeting updates, links, and media that you want a larger audience to see. Then, the promotion of your Tweets will be automated,” the page says.
Twitter goes on to reveal that the package includes a Promoted Account campaign for the entire month, and a Promoted Tweet campaign for the first 10 tweets a user sends each day – excluding replies and quote tweets. Subscribers can select either a metro region or an interest category to target when signing up, and will receive a “report card” at the end of each month, detailing “additional reach, followers, and engagements.”
If it feels like this is a desperate cash grab from Twitter, it’s because it probably is. After three quarters of declining ad revenue in a row, the company is looking for new ways to entice otherwise-unlikely advertisers. Last week, Twitter reported that revenue was down 8% annually during its quarterly earnings call.
Twitter is offering a free month trial for beta program participants. While the program is described as a “closed beta,” it appears that interested parties can submit their information and reserve a spot here.