Twitch Affiliate Program unlocks monetization opportunities for more streamers

Twitch Affiliate Program

On Monday morning, Twitch announced their new “Affiliate Program,” aimed at up-and-coming streamers on the platform that don’t currently qualify for Partner status.

Affiliate Program members will be able to monetize their channel through Bits, the platform’s virtual gifting currency. When audience members ‘Cheer’ for a streamer using Bits, that streamer receives a share of the revenue generated; one cent per Bit used.

Twitch Bits

Interested streamers won’t need to apply, unlike Partners do; accounts that meet the platform’s simply requirements will automatically receive an invitation to join. Streamers must meet each of the following to join:

  • At least 50 total Twitch followers
  • At least 7 different broadcasts over the last 30 days
  • At least 500 total minutes of broadcasting time over the last 30 days
  • An average of 3 or more concurrent viewers during all broadcasts over the last 30 days

Twitch’s new program is very similar, and likely in response to, YouTube’s Super Chat program, which gives creators with at least 1,000 subscribers access to revenue sharing options during live streams.

“We are excited to launch the Affiliates Program globally, giving emerging broadcasters everywhere a chance to receive appreciation from our global audience through Bits,” writes Robin Fontaine, a marketing director, in a company blog post. The Affiliate Program is available to streamers worldwide, but it’s worth mentioning that Bits are only available for purchase in select countries.

Qualifying channels will receive an email message, notifications across the Twitch platform, and a notice within their streamer dashboard.