More Nintendo Controversy

Nintendo made waves among YouTubers last month when they began claiming ad revenues of LP (let’s play) videos for themselves. Many LPers have begun boycotting Nintendo games to avoid this happening to their videos, but Nintendo is within its legal rights, and believes it is being pro-YouTuber by allowing the videos to stay up at all.

Nintendo made news again today though, in another controversial decision. While Nintendo will still be at the Electronic Entertainment Expo—E3—they will not be having a traditional press conference.

E3 Expo 2012 - Nintendo Booth. Photo by Pop Culture Geek, uploaded July 24, 2012 via Flickr. Creative Commons License
E3 Expo 2012 – Nintendo Booth. Photo by Pop Culture Geek, uploaded July 24, 2012 via Flickr. Creative Commons License

Instead, Nintendo plans to use Facebook, Twitter, and YouTube to promote themselves throughout the day. For the millions of Nintendo fans that won’t be able to attend the conference, this could be a huge attraction. Unlike a one-time big press release, Nintendo followers will be able to see developer interviews, game trailers, and a wrap-up video at the end of the day. In addition, Nintendo is also having Wii U demonstrations at select Best Buy stores so that fans can see some of the new games in person.

This move is making some nervous, but Nintendo may be ahead of the game in this respect. The people who purchase their games are on social media, and traditional media will still be able to pick up information throughout the day. It’s just that this time, we get it at the same time.

If you’re interested in following Nintendo’s announcements through E3, the conference will take place on June 11. Besides a steady stream of info over social media, Nintendo’s schedule is:

7am PST: Nintendo Direct Conference

12pm PST: Developer Interviews

1pm PST: Software Showcase Recap

7pm PST: Wrap-up Video

The livestream will be available at 7am PST on June 11 here.