Did you notice a drop in your YouTube subscribers this morning? It’s not just your account; we saw the drop across most channels on YouTube.
It can be frustrating to see your numbers drop, especially when you’ve worked and waited so long to reach milestones, but in this case, it’s not a bad thing.
YouTube Purges Inactive Channels
Every so often, YouTube will purge inactive, suspended, and closed accounts from their analytics. This will result in a drop in numbers. And as we all know, subscribers don’t contribute towards your earnings.
Although building a subscriber base is important to have a regular viewing audience that the bulk of your views should come from, it’s better to have an accurate idea of what to expect in terms of regular views than to have an inflated number of subscribers that don’t actually watch your videos. In fact, having lots of subscribers but a really low number of views is one of the signs of an unhealthy YouTube channel.
Is it a YouTube Glitch?
The other option, of course, is that YouTube has a glitch in their algorithm. If that’s the case, they’ll resolve it and you’ll get your numbers back. But in all likelihood, it’s probably another purge.
How many subs did you lose?
Generally speaking, the more subscribers to had to begin with, the more you will lose, but it will also depend on the type of audience you have and how long your channel has been up.
So don’t panic! Just keep doing what you’re doing on your YouTube channel, and aim for getting active subscribers that will keep watching your videos.
Who lost the most subs?
Check out who lost the most subs in the last 24 hours! You might be surprised. We’re even on the list (number 125)!