Jaden Smith, known for his often-outlandish but always-creative uses of social media, has decided to debut his most recent album exclusively on Instagram.
Syre: The Electric Album isn’t entirely new material, but rather an electronic re-working of tracks from his 2017 freshman Syre.
Album On IG TV pic.twitter.com/zH8viDcBBm
— Jaden Smith (@officialjaden) July 9, 2018
The five new tracks popped up yesterday, each featuring unique, visually-stunning video. The new posts break an eight-month Instagram silence for Smith.
Smith’s interesting distribution choice for this secondary-type album allows for a no-risk release where his fans are most likely to see it. It’s certainly not a financially viable release strategy, but the low cost of production combined with the potential for additional exposure make it one that Smith just couldn’t resist.
For now, you won’t find The Electric Album on any streaming platforms – you’ll just have to open up your Instagram app.