Instagram has announced that its Stories feature is used by more than 200 million people every day, up from 150 million in January.
Snapchat last reported figures of 160 million daily active users in the fourth quarter of 2016. This means that more users are now using Instagram Stories alone than all of Snapchat.
— Rich Greenfield (@RichBTIG) April 13, 2017
Facebook-owned Instagram launched their Stories product just eight months ago, in a move that was widely criticized for being a blatant copy of Snapchat. Since then, other Facebook properties including WhatsApp and Messenger have also integrated 24-hour ephemeral posting features.
Many users that have never downloaded Snapchat for fear of app fatigue have since tried out Instagram Stories. Celebrities also love Instagram Stories, because Instagram allows verified users to insert external links into their posts, making Stories a great marketing channel.
This is a big win for Facebook, whose offer to buy Snapchat in 2013 for $3+ billion was publicly turned down by Snapchat. Snap Inc, the older app’s parent company, submitted their IPO last month with much skepticism from potential investors over Facebook’s growing threat to the company.
Earlier this week, Instagram launched a handful of other new featured, derived from Snapchat – selfie stickers, motion-tracked video stickers, and an expanded number of markets for geofilters.
Instagram has 600 million daily active users overall, meaning that a third of all users on the platform have adopted Instagram Stories.