Facebook may be attacking Snapchat with yet another new product. As if Instagram Stories wasn’t enough, the company is testing something called “Messenger Day” in Australia.
A number of Australians are discovering a new feature prominently displayed on their Facebook Messenger home screen.
Messenger Day allows you to create an expiring 24 hour feed of photos, videos, stickers, and doodles – strikingly similar to Snapchat and Instagram Stories, which only debuted a month and a half ago.
The new feature contains a number of stickers that aim to make it easy for users to share content based on their every possible mood. Mood phrases like “I’m doing,” “I’m feeling,” and “Who’s up for…” hope to resonate with users.
Holy crap, they've built Snapchat into Facebook Messenger as "Messenger Day". I must be on some sort of A/B test. pic.twitter.com/hv3I8ubqEG
— Long Zheng (@longzheng) October 18, 2016
This isn’t totally new – Facebook announced that they were testing Messenger Day earlier this month, but in a very limited run – strictly in Poland at the time.
“We know that people come to Messenger to share everyday moments with friends and family,” a Facebook spokesperson told Mashable a few weeks ago. “In Poland, we are running a small test of new ways for people to share those updates visually.”
It seems that wider rollout has begun, as noticed by a handful of attentive Australian users early this morning. This could just be more testing, or possibly the beginning phase of a wider-scale rollout. It’s not clear what stage Facebook is in, and we aren’t sure whether the rest of the world will be getting Facebook Day any time soon.
Until then, you’re stuck sharing your every moment to just Snapchat and Instagram.