Facebook launches YouTube competitor ‘Watch,’ creators begin to sign on

Facebook launches Watch, YouTube competitor

Last week, Facebook introduced their latest video-related product that aims to compete with YouTube. Watch is a new platform that aggregates and highlights the best in video content the site has to offer.

“Watch is personalized to help you discover new shows, organized around what your friends and communities are watching,” Facebook said. A feed called Watchlist will allow viewers to subscribe to individual shows and receive notifications when new episodes are available. Content will be discoverable in sections like “Most Talked About,” which features shows that spark conversation, “What’s Making People Laugh,” with shows that receive a high volume of Haha reactions, and “What Friends Are Watching.”

Viewers will be able to chat with other viewers while watching content, and discuss their favorite shows in dedicated Facebook groups. Episodes can be either pre-recorded or live.

Watch will ultimately host both short-form videos and television-style programming. The platform is currently available in the Facebook mobile apps, and will soon be coming to desktop and TV devices as well.

YouTube Creators Signing On

Shows are currently limited to a select group of publishers. Interested parties can submit their show idea – new or existing – to Facebook through this form.

22-year-old Meg DeAngelis is one of the first creators to sign on, bringing her popular five-episode scripted original It’s A Girl Thing to the Watch platform. The series currently boasts 17 million views on YouTube.

Similar to Shows, monetization is still limited to a select group of publishers, but will be slowly opened up to more creators in the coming months. Ad breaks will be the primary form of monetization, and creators can opt to create sponsored shows using the branded content tag.

  • Reid Pelton

    What kind of name is that?

    • Tek

      IKR. I think i’ll just stick to “Watching” YouTube.

  • Youtube getting competitors are always a good thing

    • Yonatan24

      True. I’ve never used and probably won’t, but this can only make Youtube better.

      • Shane Kadeen Price

        or it will be bought and consumed by competition. Facebook/Apple or Disney

  • I am on Youtube and will not waste my time to come over to Facebook’s channel. There is no benefit to making a change. NONE!

  • BrickTsar Fun

    I don’t think I will watch. Facebook asks me for money after every single post. It is like they hold your posts for ransom. I hate facebook

  • Tom Wilcox

    The whole reason I created a Facebook Page was for my YOUTUBE fans to connect and have a alternate way to get new videos. Then Facebook later had the nerve to tell me that only video’s uploaded directly to Facebook get BETTER exposure AND a huge thumbnail… thanks facebook, for nothing! Every single post also has a “Boost this Post” button on it, all over the Page!

    btw, don’t bother giving them money to “boost” your post. If not for the simple reason that EVERY person who likes the page SHOULD receive new posts automatically, then how about if I told you that all you’ll receive is automated likes to the Page itself. That’s it! Not a single like or comment on a single “post” within the actual Page?! LOL! Listen, it literally says “boost this post so it will reach more of the people who liked you Page”, or close enough. Just hover over one of those buttons to see for yourself.

    In all fairness YouTube’s subscriber “system” is kinda bogus as well. 50 subscribers a day yet RARELY a single comment or like on a video?!? hmmmm… sounds legit, NOT! haha

    I WILL NOT support Facebook on this! Not until they let the 7,395 people who followed the Page receive NEW posts, offer EQUAL video discovery regardless if native or not, and lastly, how about un-cropped thumbnails for the videos I post.. I know, it’s a tall list. Thanks for the laugh Facebook 😀

    • Ian Heller

      50 subs a day isn’t that much though. You should expect a comment 1 in 1000 subs.

    • Citizen

      Facebook has terrible integration with YouTube, but it wasn’t always the case. The main reason is, of course, because Facebook launched its own video platform and became a YouTube competitor. For years now, Facebook has been undermining YouTube content submitted to its site. If you’re a YouTube creator, Facebook isn’t even worth promoting on anymore.

  • Vanessa Rossi

    “Watch” will be a real Youtube competitor only if it will start paying the creators. But, as we know, Facebook keeps all the earnings for itself, so Why someone should invest in advertising a page if he will receiving nothing from it?

    • Mohd Imran Mallik

      Fully agree….. I have my facebook page and when i post a content it say “boost this post so it will reach more of the people who liked your Page” haha…so funny…..and you get benefited but what about us … nothing.

  • kilko

    cunts should just go die and stop making youtube ripoffs

  • Currently, YouTube pays content creators, while Facebook charges page owners to “boost” posts – even to people who already liked the page! I’ll stick with YouTube.

  • Zedrin

    Aside from FB’s bad practices with ‘boosting’ and stuff, this is just gonna further incentive-ize content theft which is still a rampant problem on FB to this day.

  • Paul Fusco

    NO THANKS FAKEBOOK, SUCKERBURG DOESN’T SHARE THE VIDEO REVENUE BUT KEEPS IT ALL TO HIMSELF, 2facebook and instagram are non revenue sharing sites but youtube does share video revenue.

  • Paul Fusco

    fakebook asks for a credit card if you’re a creator but youtube asks for banking acct to direct deposit your money they share so DUH i choose YouTube the revenue sharing site. you have to dumb to pay fakebook .

    • Peter Roman

      more like facefuck

  • Shane Kadeen Price

    Therefore, for late movers to succeed in original content distribution, strategic focus will be key since they are late to the game. A mindset to experiment will not be good enough. As Apple, Facebook and Disney go all in, the battle in the streaming space is bound to get bloodier than ever. Consumers will flock to the few most innovative services with the best content, and streaming services that don’t attract a critical mass of subscribers will retreat, get acquired, or eventually fade away. Welcome to stream wars.