We’ve covered this in the past, but it’s always good to be reminded why views and subscribers can suddenly drop. It’s frustrating for everyone when it happens, but it’s also an important part of keeping accurate data.
Drops in Subscribers
Every so often, YouTube will clean out dead accounts. These are accounts that haven’t been active in quite some time, or accounts that YouTube has determined have been created solely for the purpose of giving people subs (such as when people buy subscribers). If your channel has been around awhile, or you’ve artificially enhanced your statistics by purchasing views and subscribers, you’ll probably see a downward spike.
While it can be frustrating to see that subscribed number drop, it’s actually a really good thing. When you’re using your YouTube Analytics, all those dead subscribers that don’t actually watch any videos can throw off your stats in a negative way.
Remember that while you want to get subscribers, the purpose for having subscribers is to have a loyal viewer base. If a subscriber isn’t viewing your videos, you don’t want them inflating your subscriber count. This is why you shouldn’t purchase subscribers, or do sub-for-sub deals.
Drops in Views
Drops in views can come from a couple sources. Of course, YouTube audits are the unexpected source that often cause some panic. This is when YouTube determines whether views are legitimate. Views that are from someone just refreshing a browser over and over, or that are purchased through third parties get removed. In the past, YouTube has also removed views that were accidentally double-counted.
When an audit happens, one of three things will show up on your stats. If there’s a huge drop in view numbers, you may see a negative number. These always show up in red on Social Blade. If the drop is about what you get in a day, you may just see 0 views on a day, and then your view count will start up again when your legitimate views have caught up to your view count. The third way is if you are losing fewer views than you normally get in a day. You will just see a lower view count for that day until that legitimate view count catches up.
One way an audit is triggered is when a video reaches 301 views. You may notice that your view count will freeze at 301. This is because YouTube is automatically auditing those views. Views normally begin being counted again within a few hours, although if a number of views were deemed fraudulent, you may have to wait a couple days for the view count to start ticking up again.
Also be aware that deleting or setting a video to private will REMOVE all the views that video had accumulated. Deleting a video does this permanently, but if you set a video back to public, those numbers should return.
Views that Don’t Count
You should be aware that there are views that do not count on YouTube. Videos that autoplay outside of YouTube (e.g. embedded on a website) will not have those views count, because the computer user did not initiate the view. However, videos that autoplay as part of a playlist on YouTube will be counted towards the view count as long as they are being watched on YouTube.