Disney drops PewDiePie after posting anti-semitic content

PewDiePie dropped by Maker Studios after anti-semitic content surfaced

Disney-owned Maker Studios is dropping YouTube’s biggest name from their roster, after he published anti-semitic content to his channel last month.

Felix Kjellberg, better known as PewDiePie, posted a video on January 11 in which he paid two men from Sri Lanka to construct and hold up a sign that read “Death to all Jews.”.

“I’m sorry, I didn’t think they would actually do it, I feel partially responsible,” Kjellberg said in the video, after reacting to a video clip filmed by the two men who were hired on Fiverr.

Within days of the video’s posting, YouTube stopped running ads against the content, in accordance with their advertiser-friendly content guidelines.

A week later on January 17, Kjellberg uploaded a video explaining his thoughts. “It might just be my crude sense of humor, but I think there’s something funny about that, and I don’t think there’s any actual anti-semitic thing about it.”

Maker Studios decided to sever their relationship with the 50 million subscriber creator, after The Wall Street Journal reached out to inquire about the videos.

“Although Felix has created a following by being provocative and irreverent, he clearly went too far in this case and the resulting videos are inappropriate,” said a spokeswoman for Maker Studios.

Google decided to follow in the footsteps of the Walt Disney Company, cutting multiple ties with the top-tier creator on Monday afternoon, Bloomberg reports. Kjellberg was removed from the Google Preferred lineup, which gives advertisers the ability to buy ads against an elite group of creators at a higher cost. They also opted to cancel the second season of Scare PewDiePie, his YouTube Red original series, despite announcing its renewal back in July.

This wasn’t the first instance of anti-semitism on his channel. The Journal reports that nine other videos with “anti-Semitic jokes or Nazi imagery” were uploaded since August 2016.

The Fiverr video was removed by Kjellberg, along with the explanation video from January 17, and another video from January 22 in which he paid a man to dress as Jesus Christ and say “Hitler did absolutely nothing wrong.”

“It came to my attention yesterday that some have been pointing to my videos and saying that I am giving credibility to the anti-Semitic movement,” wrote Kjellberg, in a post to his Tumblr on Sunday. “This originated from a video I made a couple of weeks ago. I was trying to show how crazy the modern world is, specifically some of the services available online. I picked something that seemed absurd to me – that people on Fiverr would say anything for 5 dollars.”

“I make videos for my audience. I think of the content that I create as entertainment, and not a place for any serious political commentary. I know my audience understand that and that is why they come to my channel. Though this was not my intention, I understand that these jokes were ultimately offensive,” Kjellberg said.

Fiverr suspended Kjellberg’s account, as well as those of the sellers he purchased services from. The two Indian men who held up the banner apologized in a video of their own, saying “we really don’t know what the message meant when making the video.”

As of Tuesday morning, PewDiePie’s YouTube channel still appears to be claimed by Maker Studios, but is expected to be released soon.

  • Austin

    Shows that even one of the biggest youtubers isn’t above the rules fully. Wonder what the current contract length he was signed into and whether it is a full drop or they will still maintain control of $$ without paying kjellberg for breach of contract?

    • Alfredo Putamadre

      Let me tell you what will happen, they will keep him. Or they will arrange a deal with another network and transfer him, they won’t let him free and let any network partner him, it’s one of the most viewed youtubers, a gold mine in revenue.

      • Haha, exactly, I was thinking to myself how silly to release him and the share they made.

        • lilyrose89

          If the issue gets bigger, jews might end up suing Disney for being partners with him and then Disney will end up paying more money than the share they made out of him, so dropping him in the long term might save them money. Plus all the bad publicity that would befall Disney Maker Studios for having kept their partnership with him. So he actually turned into a liability after this, they need to drop him.

          • Loponstorm

            That’s not even remotely how the law works, you can’t sue Disney for someone they’re partnered with making dark humor that offended you. Besides I doubt you’re a Jew or are offended, don’t try and be offended on other peoples behalf.

  • Alfredo Putamadre

    Just here to remind everyone that Disney made this: https://www.youtube.com/watch?v=kzH1iaKVsBM

    I’m not a fan of PewDiePie but censoring jokes will ruin youtube in the long term

    • Aago Henning

      Holy Fuck O.o Disney Shitheads…

    • Anti german american war propaganda

    • Joshua James

      that was made way back in 1943 during the ww2 back then things were different but i do get where your coming from
      Disney gets make these sorts of stuff and its okay but if pewdiepie makes stuff similar to it he gets kicked from their mcn

    • My thoughts exactly…. Thanks for posting this so I didn’t have to.

    • The Right is the wrong way

      If you can’t understand the parody behind that cartoon, then no wonder today’s generation is so fucked up, thinking that giving people money to promote anti-semitic phrases is anywhere near as amusing as backhanding Nazi propaganda in Der Fuhrer’s Face. What you fail to realize is that at least Der Fuhrer’s face tells a story and has a punchline, PewDiePie doesn’t. His idea of a “punchline” is to make a face and laugh awkwardly. No wonder with his idea of comedy, you think you can compare it to Donald Duck wearing a brown shirt and screaming “Heil Hitler” like that itself was the punchline. It wasn’t.

    • pittrek

      I don’t get it – is there something wrong with that cartoon?

  • Ivan Sorce

    everyone gets offended by everything These days….

  • BeginnersLuck

    Yo lay off of Felix yo… i get it that did something wrong but he truly apologized for it and learned the consequences for making that joke… but one fucking joke shouldn’t do so much to one person… there are so many other goddamn people who have made anti-Semitic.

    • ImHealthyWC

      That’s the funny part. There are SO MANY “Death Too All Jews” or Online Bullying out there. WHY is it now that people notice ONE THING a Youtuber did. What about Leafy, Scarce, DramaAlert, Top 10 Videos… SO MANY BULLYING CHANNELS.

      • lilyrose89

        But they’re not Maker or Google Preferred, and they don’t have their own show on YT Red. PewDiePie didn’t lose his channel, he can even keep on making his jokes. He just lost some privileges, because these companies didn’t find his sense of humor funny, and they also have the right to choose who their company associates with. Companies have the right to choose who their brand associates with.

  • Rihards Bereza

    Editor forgot to mention that the fiverr guys got their account back. Keep the story real.

  • vecuccio

    I can’t stand the dude (His online persona anyway), I fucking HATE his channel. BUT….
    He WAS just trying to make a point that people will do anything for money.
    Stuff like this just gives people a reason to hate the Jews even more.

  • La Chica Incognita

    Might be a month old but someone has to point out that not supporting something financially and removing business ties to someone isn’t censorship. He was never stopped or stifled in any way.

    The reaction some people have goes to show how little they understand of ACTUAL censorship.