Announced today, USA TODAY, a brand recognized by business travelers, is tapping into the location-based mobile market with its new partnership with Gowalla. Like Foursquare, Gowalla is a location based mobile and web service that gives people around the world a fresh way to connect and interact with each other through everyday places and settings.
Victoria Borton, general manager of USA TODAY Travel said, “USA TODAY has always been a traveler’s companion. We can’t think of a better way to reach out core audience than to offer our valuable content while they are in the process of traveling.”
This partnership will give Gowalla users the ability to access one of three USA TODAY Travel features on their mobile device once they’ve checked into one of the more than 40 busiest airports in the country. One of these features is Ben Mutzabaugh’s unique “Today in the Sky” content, which offers the air travel community the latest airline, airport, and air travel news.
Traveler’s will also have access to USA TODAY Airport Guides through Gowalla – These guides will help travelers find where the cheapest places to park are located, the quickest way to get through security details, must stop places for shopping and dining, as well as real-time flight information.
You will also be able to view USA Today Trips, which will be orchestrated behind the scenes by the USA TODAY travel staff whom will provide travelers with eight to 10 recommended places to visit in 10 U.S. cities.
This announcement comes right off the heels of Foursquare – Gowalla’s steepest competitor – collaborating recent partnerships with big name companies such as, The Wall Street Journal, History Channel, TLC, and Bravo. While this was a fantastic move to help ensure Gowalla’s long term success, who’s recently seen their market share dwindle this past year, do you feel it’s a little too late for this Austin, TX company?
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