While the rest of the world enjoyed a holiday week Social Blade was right back up there keeping you informed on the latest in Social Media Goodness! Today we had Bridget Ayers join us as a guest who had some great insight not only on teaching social media which is what she does, but on the news stories in general. One of our biggest topics this week was the new Digg 4.0 thats “coming soon”. What are your own thoughts on it? We’d love to hear your opinions in the comments!
Full Show:
Exclusive Video And Screenshots Of Digg Version 4
The video above, which we believe will be shown to publishers to promote the new Digg, gives a never before seen look at the new version of Digg, version 4, that the company has been working on for over a year – founder Kevin Rose first spoke about it in April 2009.
The new version of the service is designed to get publishers, currently enamored with the viral spread of content on Twitter and Facebook, to start focusing on Digg again. As Rose says in the interview, only the top headlines on Digg – 100 or so stories a day – actually get much traffic. So publishers, including us, have focused more on promoting sharing on Twitter and Facebook, where it isn’t an all or nothing outcome.
[via techcrunch]
Dealing with Criticism in Social Media
Previously on Social Blade we have discussed a time or two on how to deal with criticism in Social Media. This does not only apply for your personal profiles but for business as well and after reading an article by DrivinMedia, reflecting 4 points that could save you from being in hot water, I have to say I tend to agree with 3 of the 4.
[via drivinmedia]
College Kids 40% Less Empathetic. 94% Don’t Care About This Fact.
A recent study conducted by the University of Michigan concluded today’s college students are 40-per-cent less empathetic than those of the 1980s and 1990s. They attributed this to the influx of callous reality TV shows and the astronomical growth of social networking and texting – technologies that allow people to tune others out when they don’t feel like engaging.
The researchers wrote “young adults today comprise one of the most self-concerned, competitive, confident, and individualistic cohorts in recent history,” referring to the “Me Generation”.
They note that the most sizable empathy drop came after 2000 as social networks such as Facebook and MySpace began to flourish. I quote “physically distant online environments” allowed people to “lionize their own lives” and “functionally create a buffer between individuals, which makes it easier to ignore others’ pain, or even at times, inflict pain upon others.”
Do you agree with their study, that college kids at less empathetic due in part to increase use of new media?
Their Method: They examined 72 studies of American college students, mean age 20, from 1979 to 2009. All of them participated in a Reactivity Index, which looked at empathic concern, an emotional response to the distress of others, and “perspective-taking,” or the ability to imagine another person’s perspective.
[via theglobeandmail]
Quit Facebook Day
May 31st 2010 was a special holiday called Quit Facebook Day set up to protest many of Facebook’s bad choices. Were you one of the 6/1000th of 1% of Facebook users who deleted their accounts? Odds are clearly against it though even so if 36,000+ people actually did delete there accounts that is a sizable number, albeit nothing compared to how many accounts there are total.
[via pcmag, socialnews, & quitfacebookday]
Guest: Bridget Ayers – Social Media Specialist

More about Bridget Ayers
President of Get Smart Web Consulting



